The success of any exhibition or trade show is all about how well you can sell your brand when you are preparing to attend it. Big and fancy booths can certainly draw attention, but the logistics and expenses can be tough. This is why portable display stands are the solution for the present-day exhibitor: flexible, lightweight, and easily transportable to their next event.
Whether you are going to local trade shows or flying abroad to an international trade show, the selection of portable display stands can make your trade event a lot easier, professional, and affordable. Mentioned below are the best ideas to keep in mind to make the correct decision.
Prioritize Portability and Ease of Transport
The whole point of a portable exhibition stand is that it should be easy to move, assemble, and store. Find lightweight, with a carry case or protective bag. Pop-up display stands, roll-up banners, and modular exhibition stand models are also suitable in instances where one has to travel a lot since they can be folded up and can fit in a car boot, airplane hold, or even in a courier box.
When comparing options, verify the dimensions of the packing and the weight. You will be glad when one day you will be traveling to or out of crowded airports or trade show venues with the least amount of hassle. To foreign exhibitors, a mobile booth that is within the standard airline baggage carry can be a blessing.
Focus on Quick and Simple Assembly
Set-up days of events are usually hectic. The last thing you want to do is to spend hours trying to wrestle with complex frames or to fail to find certain parts. Select an exhibition stand that is tool-free and has easy instructions.
Most of the contemporary portable displays are based on bungee poles, magnetic connectors, or snap-lock frames that enable you to put the stand together in a few minutes. One of the simplest is the roll-up banners– just have to take the printed paper which is attached to the base, attach the support pole, and then fix the panel into it.
Quick-setup system implies that your team can work on the interactions with the visitors, polish your text, and adjust the lighting, instead of working on the complex hardware.
Choose Durable, High-Quality Materials
Carrying your display everywhere will imply that you will be doing a lot of packing and unpacking and will be exposed to varying conditions. Durability is essential. Find lightweight, yet strong materials – tension fabric, aluminum frames, and anti-curl PVC graphics.
Your print quality is also important. Select large print on sturdy papers that will not be creased or lose their color after a couple of events. A roll-up banner that is well constructed can last as long as years should you take care of it. Other suppliers even sell high-quality hardware with a warranty or guarantee that would save money in the long run.
Keep Design and Branding Consistent
The finest portable display and stands will not work well unless they depict your brand. Ensure that your art, logo, and color scheme are the same as your other marketing materials.
Exhibition spaces may differ in size, so one should think of modular systems that will enable you to redesign the displays, expand to a bigger size, and shrink to a smaller size without losing brand continuity. An integrated appearance of your banners, pop-ups, and signage makes your company look professional and worthy of trust.
When outsourcing design, you should always insist on getting digital proofs and ensure that your printer has high-quality inks and color calibration to ensure that you have the correct tones when changed among various displays.
Think About Flexibility and Reusability
The portable display stands must be smartly invested so that you can use them in various ways and not only for trade shows but also for in-store promotions, product launches, and corporate events. When possible, pick a system that would be applicable both indoors and outdoors.
An example of this is roller banners that can be changed in graphics and reshaped so you can change your message to fit a particular campaign, without buying another stand. This not only saves on printing expenses but also makes your marketing greener.
Don’t Forget Storage and Maintenance
Exhibitions are separated by good storage that maintains your stands in excellent condition. Never store your banners when wet because they will develop creases or mildew. Store all assembly hardware in their respective cases to prevent the loss of small parts, e.g., poles, clips, etc.
When you have a regular display, you can consider putting your display stands in the offices or a safe warehouse in your company so that they become readily available when you need them next time.
Conclusion
Being successful in an exhibition is not only the ability to have the most attractive booth, but it is also about planning, designing, and executing the show effectively. The portable display stand you need is the right one that will save you time, avoid stress in traveling, and make your brand shine wherever you are.
You want your shows to run as smoothly as possible by selecting lightweight, durable, and easy-to-assemble stands that keep your marketing materials at their best all the time. Portability is not only convenient but also a competitive edge in the fast-paced event world nowadays.
Leave a Reply